White Claw Innovations in ‘24 on Both Ends of the ABV Spectrum

Dear Client: As it stands currently, beverage industry growth drivers are “all or nothing.” At least when it comes to ABV.  That dichotomy was on display Thursday when 750 distributors (100% of partners) gathered at Mark Anthony Brands’ annual distributor meeting in Chicago to hear the company’s business plans for ‘24.  And two of the company's biggest bets are new iterations of its breakout seltzer brand, White Claw, which “accounts for about 60% of the category dollars” for malt-based seltzers,