White Claw: Beer For Vodka Soda Drinkers

Dear Client:Mike's Hard Lemonade parent Mark Anthony Brands' play at the hard seltzer segment is already on allocation. At least, according to word they sent on brand launch to distributors just this week. The next big thing in beer, they insist, will not be beer, really: "The beer industry is missing a real 'game changer,' something new that will give you direct access to the consumer occasions that simply can't be met by beer, like the 27% of alcohol consumers