Where Are We Losing Drinkers?

February 28, 2014Dear Client: On yesterday's Brewers Association Power Hour presentation, IRI Beverage Alcohol Client Insights chief Dan Wandel cited "mixed signs" for beer headed into the year. The category had a strong OND (October November December), having gained half a share point in that period while wine and spirits waned, but the beer category overall continues to lose buyers to them. Despite weather woes, Dan also noted that craft capacity constraints and expansion have dominated early 2014 news. Read