Where and How People are Drinking the High End

Dear Client: The Brewers Association did a Power Hour in conjunction with Nielsen yesterday, commissioning them to study various consumer trends with craft. It yielded some interesting opportunities, starting with beer's biggest channel. HOW CRAFT CAN GROW IN C-STORES. Danelle Kosmal covered how consumers are shopping for craft and in what occasions. Study results showed, not surprisingly, that consumers said craft products were easiest to find in liquor stores and supers. It's more difficult to shop in c-stores, due to