What’s Up Stella’s Sleeve in 2020?

Dear Client: Could Anheuser-Busch’s largest import, Stella Artois, soon see a return to its days of double-digit growth? A-B’s VP of Premium/Super Premium Brands, Peter Van Overstraeten, believes it’s possible.  Here’s why.   Recall the brand has had a rough go of it the past couple years. After posting double digit gains in 2017, the brand went through a bottle recall in the spring of 2018, and has spent most of its time in the red ever since.  Stella ended 2018