Dear Client: These days, CPG companies inside and outside bev alc feel compelled to hedge their bets in uncharted territories, like the growing non-alc occasion, and the spectre of legal weed.  Just yesterday, Diageo, the world's largest liquor company,  announced its investment of a "significant majority shareholding" in Seedlip, the "world's first" distilled non-alcoholic spirit. … Continue reading "What’s this World Co(nsu)ming To? CPG Companies Pivot Via Non-Alc, Weed Deals"