Beer Business Daily – beer industry news and numbers

What’s the Deal with Seltzer on Tap?

Dear Client: While it is admittedly "way too early to form definitive conclusions about how Hard Seltzers and other BEYOND BEER styles will perform on draft in 2020," the folks at BeerBoard provided some early insights into how the new category is performing on tap so far (with only two major national brands available on draft, Truly and Bon & Viv).  First off, "retailers & breweries have yet to implement any large scale Hard Seltzer Draft education/promotional programs, thus velocities

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