What’s New for DGUSA for 2011

Diageo-Guinness USA laid out their plans for next year, which include the rollout of Guinness Foreign Extra Stout (which influential rating site BeerAdvocate praised), continuing the test of Guinness Black Lager, focusing on Red Stripe Light, and capitalizing on the recent resurgence of PABs. Foreign Extra Stout was successfully tested in New York and Atlanta and will get rolled out nationally in 2011 with $1 mil in media support. This brand globally is huge, accounting for 39% of total Guinness volume

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