What Wholesalers are Telling Boston Beer

Dear Client:Boston Beer has had a busy few weeks. Right before their earnings call late last month, the company held five regional distributor meetings which drew hundreds of distributor principals and general managers.The outcome?"I think what we're all seeing is... customers, retailers, wholesalers, approaching a saturation point with craft," Boston founder Jim Koch told BBD. Retailers and wholesalers are finding that adding SKUs is no longer delivering incremental profits. "So you've got major retailers like Walmart rethinking their assortment strategies,"