What Spirits Show Beer

November 4, 2011 What Spirits Show Beer Dear Client: While domestic premiums continue to struggle, the spirits guys are on a roll. Need proof behind the almost-tired mantra? As sister pub CBD reported Wednesday (via Bump Williams Consulting's Jeff Nowicki), in all channels, beer has only 41.1% of the incremental dollar growth relative to its majority 68.2% share of total alcohol. Spirits, with only 13% share, has 23% dollar growth. One is overindexing, and one is ... not. So perhaps