What Kind of Beer Are You?
If you were a beer, which beer would you be? And what does it say about your personality? We all know that beer is a badge, but one marketing firm sought to quantify this old well-worn truth. Mindset Media, a market research firm which hangs its hand on psychographics, hooked up with 2,600 consumers in the 'net and crunched the numbers and Ad Age reported them. Highlights:
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