What Caught Our Eye in Latest Scans

Dear Client: The latest batch of IRI data (running through October 3) is in and a few things stood out to us, like… AVG PRICE CONTINUES TO CLIMB. The average price per case of beer has been going up for years now in IRI’s multi-outlet and convenience channel, but the hikes have gotten steeper as of late. Check it out: -Five years ago, the average price per case of beer in 2016 stood at $23.03. -In 2017 it grew to