What Beer Means for Breakthru

Dear Client:Top Sunbelt and Wirtz brass Greg Baird and Danny Wirtz, now respectively CEO and vice chairman of the just-announced Breakthru Beverage tie-up, told BBD that the deal means nothing but acceleration for the beer end of operations. As reported yesterday, the deal will position Breakthru as one of the largest distributors in North America, with operations in 16 markets, more than 7,000 employees and $6 billion in annual bev alc sales. The combined operations' beer case volumes should reach