What Are We Missing?
Half the Population

February 3, 2014Dear Client:One of the major themes of our Beer Summit last week was how to restore growth to the largest segment of the beer business: mainstream premium and light brands (see my column "The Light of my Life is Dimming" in All About Beer ). On the eve of the Super Bowl, could it be possible that we target young male men too much? I had an email conversation with the Craft Beer Program Director at the Brewers