What All Kinds of Data Says About the Beer Market Right Now 

Dear Client: At the Encompass meeting in Denver this month, your editor emceed a wide-ranging panel on the future of data, and using it better.  The discussion went beyond the ubiquitous scandata, probing valuable but lesser-known metrics, and forward-looking sources like the Beer Purchasers Index. It also offered clues as to how beer could fare in this possibly recessionary period.  There is certainly no lack of data to track the beer industry. To wit, NBWA chief economist Lester Jones shared