What About a Hybrid System?

Dear Client: We've had a lot of discussion lately with consultants about combining beer and major-brand soft drinks as Coke and Pepsi consider re-franchising their distribution network. Consultant Andy Christon of Ippolito Christon & Co. notes that several beer distributors are already soft drink bottlers, including: -Odom in Alaska (Coke products);-Columbia Distributing in the Pacific Northwest (Dr Pepper/Seven-Up);-CC Clark in Kentucky and Mississippi (Coke products);-Faber in Minnesota (Coke products);-Lehrkind Group in Montana (Coke products);-Bartkowski in Minnesota (Coke products);-Gelner Group in