Week of July 4 Was No Good for Beer

Dear Client: Yesterday we shared Nielsen four-week trends ended the week of July 4. That's not a complete picture for the key beer selling event, because they usually include the following week in the holiday's official report card. But the kind folks at Nielsen were good enough to isolate the week ended July 4 so that we could compare it to the four and 52-week periods. Frankly, the week of July 4 was ugly for beer. In Nielsen measured channels