We Are Focused on “Brands that Do Not Matter”

Dear Client: It's an early Monday morning. Not a great day for news. Typically the news cycle winds down on Friday at noon -- unless it's bad news which big companies typically release on Friday evening to bury it as journalists are typically off (A: spending time with their families / B: Out drinking. Hint: The answer is usually B). But occasionally we journalists get gifts on Friday, and we got one from a respected beer distributor whom I've known