Volume, Pricing, and Other Trends

April 23, 2012Volume, Pricing, and Other TrendsDear Client:BBD caught up with consultant Bump Williams to get a beat on what's going on at retail and some trends that he's seeing. You, my friends, are a fly on the wall.BBD: There's been this kind of tug-o-war between the ideas ofprotecting what got you here i.e., premium lights, and craft brewersthat are growing at a higher margin. Where do you see retailersshaking out on that? BUMP WILLIAMS: It's funny that you said