Vizzy Launches New Campaign, “Iz A Vibe,” Alongside New Mimosa Hard Seltzer

Dear Client: Late Friday, Molson Coors tipped us off to some big new Vizzy news: The debut of its new 360 campaign, Iz a Vibe, plus its newest line extension, Vizzy Mimosa Hard Seltzer, now rolling nationally. The company calls Vizzy Mimosa Hard Seltzer a "first-of-its-kind hard seltzer made with REAL orange juice, mimosa-inspired flavors and of course Antioxidant Vitamin C from Acerola Superfruit." It comes in 12 oz. slim can 12-packs in Strawberry Orange Mimosa, Pineapple Orange Mimosa, Peach