Virtual Restaurants the New Frontier, Says National Restaurant Association Chief

Dear Client: The way of the future for foodservice? The integration of online and in-store occasions. And it has huge implications for not only the restaurant industry but beer as well. Over the next 10 years, delivery will be important... particularly for beverage alcohol, the longtime SVP of the Research and Knowledge Group for the National Restaurant Association, Hudson Riehle, told the Beer Institute audience this week. Consider this staggering stat. "63% of all restaurant traffic now is delivery carryout/drive-thru,"