Update on Yuengling in Mass

March 28, 2014Dear Client: BBD caught up with a few sources in the state of Massachusetts regarding the launch of Yuengling there, which is now nearly a month into their rollout. By all accounts, the cases are flying, with some accounts reporting Yuengling at 20 to 25% of sales as people are sampling the brand and they get out-of-staters. That will likely die down when the newness subsides. Sources indicate Yuengling is taking a bite mostly out of Sam Adams,