Update on Redd’s

February 18, 2014Dear Client: As MillerCoors' Redd's Apple Ale has been a big share gainer in beer, we've been curious as to how apple ale segment trends compare with cider. Redd's brand manager Andrew Zrike answered our question by going back to the brand's inception a couple years back. "Cider was taking off," he recalled, but they weren't quite ready to jump in (this was pre-Crispin purchase time). "So we were trying to see how we could capitalize on the