Unpacking the Bud Light Backlash 

Dear Client: As you are likely aware by now, A-B has been the subject of a social media backlash over the last week due to a collab/sponsorship with Tik Tok/Instagram transgender activist, social influencer, and actress, Dylan Mulvaney. We will dispense with any discussion of the politics and social issues behind the 'controversy', and will view it purely from a marketing and sales perspective.  As events unfolded early in the week, the question on everybody's mind was, "Why would A-B