Under the Hood at A-B’s Beyond Beer Unit

Dear Client: With seltzers, RTDs and spirits continuing to rule bev alc growth, nothing is hotter than “beyond beer” products at traditional beer producers right now.  Anheuser-Busch’s Beyond Beer business unit chief, Fabricio Zonzini, gave us a “peek under the hood” of how they are approaching the non-beer category – and how their Beyond Beer brands are currently trending in this thoroughly unconventional age.  SELTZER, WINE AND SPIRITS LEAD BEYOND BEER’S FOUR STRATEGIC PRIORITIES. “Zonzini,” as he’s called, explained the