Twisted Tea Going Big in College Football

Dear Client: In June, BBD brought you news that Twisted Tea, now the largest FMB, had made its way to the no. 12 brand in scans, overtaking brands like Miller High Life and Heineken.  Since then, the brand has climbed to the no. 11 spot (per 13 weeks to 8/7, in IRI MULO + Convenience). Our early summer update also shared news that college football, now a focus season for the brand (and one of its key drivers), would see