Truly’s New Flavor: Iced Tea

Dear Client:  Whoever placed a bet on what Truly hard seltzer's next big innovation would be, it's time to pony up.  Boston Beer shared with BBD that they're launching a new Truly Iced Tea Hard Seltzer line, come January. They describe it as "a combination of refreshing hard seltzer with real brewed tea and fruit flavor; think of a slightly sweet, cold glass of iced tea with a touch of fruit flavor and a bit of effervescence." It'll hit in