Truly Vodka Seltzer Already Posting Impressive Trends

Dear Client: Over the weekend, your editor spotted a new Truly Vodka Seltzer commercial in the wild, during the NHL All-Star Skills competition. Just as someone in our party asked, "Are those the ones with vodka?" (a fair question) the tagline flashed: "There's vodka in this!"  We reached out to Boston for more details on the campaign. The company confirmed that we had in fact spotted the ad "as part of their NHL media." (It actually started running late last