Truly to Reformulate

Dear Client: As we reported yesterday, Boston Beer Co. is reformulating their 13 Truly Hard Seltzer flavors, to be more “crisp” and “refreshing.” The other headline: They’re also rolling out Truly Lemonade Hard Seltzer flavors early next year.  But back to that reformulation: The retooled Truly has a stronger flavor, with a more “fruit-forward” aroma and a crisper finish without lingering bitterness, according to the company. The new version is rolling out now and “transitioning throughout the next few weeks.”