Trib: Pabst Move Smart?

The Chicago Tribune on Friday questioned the wisdom of Pabst Brewing Co.'s recent decision to relocate their headquarters from Woodridge to Los Angeles. "I do kind of want to grab these guys by the ears and say, 'Hey, do you not know what this (group of beers) is?' This is a Midwest portfolio of beers, and it makes no sense to plop them in, of all places, LA," said Kelly O'Keefe, professor of brand strategy at the Virginia Commonwealth University Brandcenter, to the Trib

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