Trade Down Gut Check, Beer Wholesaler Edition

Dear Client: While Target's excess inventory isn't a beer problem [see yesterday's issue], it is the latest signal of belt-tightening consumers. What does that mean for beer? We pinged a good portion of our trusty truth squadders -- of all sizes and affiliations, from around the nation --  to get some color around their Memorial Day trends.  But we also asked if they are seeing any evidence of trade down or softer volumes.  Bottom line: Of the 50 wholesalers we