Top Iconic Beer Brands Dying a Fast Death

Dear Client:  This is not a fad.  This is officially a trend.   Eight of the top ten dollar share gainer brands are new innovations.  All of the top dollar share losers are iconic beer brands which have been around for decades. Read that sentence again, and think on it.   If you look at IRI scanner trends year-to-date, or especially the last quarter ending October 6, it's a bloodbath for big beer brands and a boon for hard seltzers, Modelo Especial,