Tom Long on Returning Light Beer to Pride

Dear Client:Monday's MillerCoors distributor meeting at NBWA in New Orleans sought to answer the two big asks from their distributor network: Stop the decline of premium lights, and innovate with big winners that "scale and stick."Chief Tom Long had some interesting insights about their light brands' street cred: Millennials need license to be able to drink this stuff in public, he says. The order? Focus on intrinsics, for which light beer marketing isn't exactly famous. Over the past decade, "we