Tom Long Lights a Fire

Dear Client:MillerCoors chief Tom Long has been at the forefront of the premium lights rally lately. At the fall Beer Insights Seminar yesterday, he reiterated the call to "raise the worth of our core American lagers and pilsners," a bell he started to ring at NBWA. Several speakers would hearken back to the point during the day. It's a big platform for MillerCoors this year - let's see if it starts to resonate. Now, "we'll see American lagers begin to