Tom Long: Demographics Matter

Dear Client:MillerCoors chief Tom Long, after giving a nice accolade to California Beer and Beverage Distributors chief Victoria Horton for 20 years of service (a former foe if you'll recall), gave an interesting speech to California wholesalers extolling the virtues of studying demographics to design marketing of American light lagers, which he believes can be restored to growth. Here's the thing: Tom told me the night before that the one thing he's learned about selling beer, (after running research for