Three Takeaways From NBWA

Dear Client:After reviewing our reporting and others' on the NBWA distributor conference last week, I have three general observations: Number One: A-B seems to be doing better. It is reported that they said their "trend improved by more than 3 percentage pts each mo since Apr.", according to Beer Insights, (we missed our invite). Plus, 20 states are gaining share in the value segment. The big question amongst distributors is whether A-B will over line extend and over package Michelob