Three Takeaways from Latest IRI

Dear Client:The latest set of IRI data (ending November 4) is in, and there are a few things we'd like to point out.But first a little topline. Total beer dollars are in the black, up 1.7% YTD in the multi-outlet and convenience channel (MULC), but total beer volume finds itself in the red for the year, down 0.3%. Despite recent reports of a miserable October, things didn't look too bad in the latest four weeks, at least according to IRI.