This Summer, It’s All About Hard Seltzer, Rosé All Day

Dear Client:Over July 4, I was invited to a raucous pool party at a hip apartment community downtown (don't ask), and while I was likely the oldest person there by at least ten years and I fear everybody mistook me for an ABC agent, one thing didn't escape me: Of those not drinking beer, almost everybody else was drinking either hard seltzers or canned rosé. That anecdote bears out in Drizly's latest July data (get it? Drizly's logo is a