Third Place but Growing

It's been a year and a half since Molson Coors announced that an ex-Nike executive in Europe was to be Coors Brewing Co.'s new president and ceo. Sneakers? Europe? Frits van Paasschen certainly didn't start off with high expectations from some distributors. But Frits brought a wide range of experience in supply-chain management, marketing, and human resources, all of which Coors needed to compete with its two main competitors, competitors who enjoy per-barrel economies of scale that dwarf Coors.Before Frits