There Will Be Serious Reduction in Redundant SKUs

Dear Client: You've heard this refrain many times, mostly from smaller brewers: There are too many redundant SKUs of big light lagers from the Big Two. Well, a reduction of such seems to be happening as the new shelf sets at major chains are being hashed out for 2019. Consultant Bump Williams writes to his clients that there will be "serious reductions of redundant SKU's and packages across each Segment of Beer in order to maximize existing shelf space. Combine