The Worm is Turning?

October 8, 2013 Dear Client: "There's some apprehension about the industry," says IBG consultant Joe Thompson over a beer and coke at a restaurant in Las Vegas last week. "Profits are down, volumes are down, margins aren't growing like they used to... People are beginning to realize there are some issues that need to be addressed." BBD sat down with Joe and MillerCoors vp comms Pete Marino to talk about some broad issues. "I would agree with that, I'm starting