The Wine FMB You’re About to Know

Dear Client:  BeatBox Beverages has had a good run during COVID. The “party punch” is growing volumes exponentially, and making real inroads at c-store, with little exposure to the on-premise.       Never seen a BeatBox? Maybe you have. It’s a brightly colored single-serve wine product that plays more like an FMB. There are several servings in each Tetra Pak of the 11% ABV drink, which comes in flavors like Fresh Watermelon, Tropical, Blue Razzberry, Pink Lemonade and soon, Peach.  Allow Justin