The Transfermentation of Pabst

Dear Client:Transfermentation. Hey, it's not a typo if I made up the word. Recall that back in December, C&C Group announced that it has struck a "long term partnership agreement" with Pabst for the latter to sell and distribute the cider brands in the U.S. amid struggling sales. (see BBD 12-11-2015]. C&C will retain full ownership of its U.S. Cider Brands and related assets, including the cidery in Middlebury, Vermont, as well as the distribution rights for the U.S. Cider