Beer Business Daily – beer industry news and numbers

The Top Regional Seltzer Rocket Ships

Dear Client: Why should you care about the top regional seltzer players? Let’s do some quick math: If regional seltzers have a roughly 3%-5% share of seltzer today, and seltzer is 10% of beer (potentially poised to double in the next year or two), that makes regional seltzer producers potential formidable players. Growing healthily, with enviable margins. Here's another reality: Your editor visited a marquee Whole Foods store in Austin yesterday. Just in the last couple of weeks, they've overhauled

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