The Tech Effect

Dear Client:Technology was a recurring theme at this week's Beer Insights Seminar. Heineken USA chief Dolf Van den Brink shared some on their digital strategy and laid out sobering facts. "Heineken USA is doing well... the company is firmly in the black now in YTD in depletions and shipments," including some growth of brand Heineken. "In Nielsen the last three months, we're up about 3%; Tecate is up about 7% driven by Tecate Light; Dos Equis is up 16%, Strongbow