The Story of Yuengling

Yuengling. There's nary another success story like it. Back in the early 1960s, there were about 1,500 breweries across America. Kinda like now. But as A-B expanded via rail thanks to the miracle of pasteurization, and then Philip Morris bought Miller Brewing Co. and launched the light beer revolution, and the Coors family expanded their territory of their cult beer with celebrities and sports figures as distributors, well, America turned to light lagers heavily advertised. And regional breweries were shuttered weekly

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