The Story Behind the Dreadful Volumes
Over the Memorial Day holiday, BBD had the opportunity to view some statistics provided by a brewery exec that shows some interesting points relative to the horrible performance of beer during April and May. First and foremost is unemployment, which of course impacts key beer drinkers disproportionately, particularly multicultural drinkers. When you view current unemployment compared to every other period of high unemployment since World War II, this unemployment cycle has not only been the deepest, but it is also abating at a much slower rate than in previous recessions
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