Beer Business Daily – beer industry news and numbers

The Story Behind the Dreadful Volumes

May 31, 2011The Story Behind the Dreadful VolumesDear Client:Over the Memorial Day holiday, BBD had the opportunity to view some statistics provided by a brewery exec that shows some interesting points relative to the horrible performance of beer during April and May. First and foremost is unemployment, which of course impacts key beer drinkers disproportionately, particularly multicultural drinkers. When you view current unemployment compared to every other period of high unemployment since World War II, this unemployment cycle has not

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels