The Simplicity Issue: For Young Adults, Simple is Better

Want to attract young 21 to 27 drinkers. What do the iPod, Trader Joe's, Jet Blue, and Red Stripe have in common? Answer that, and you've cracked the code. Plus, we discuss the simpleness of craft beers, pry-open crowns, and sale lease-backs. Yes, it's that type of BBD.

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