The Scoop on A-B’s Super Bowl Strategy

Dear Client: With Super Bowl LVI now just weeks away, BBD got a peek behind the curtain yesterday at what Anheuser-Busch has in store for the big game. Before we get into all the details that new CMO Benoit Garbe shared with BBD, let’s break down some of the key bits of info regarding airtime and lineup. THE VITALS: AIRTIME AND LINEUP. Like last year, A-B will once again have four minutes’ worth of advertising time during the national broadcast.